The Pulse was commissioned by Jack Morton Worldwide to create content for the rather complex Samsung Hummingbird. Standing five metres tall and with 26 HD LED screens forming its wings, the bird’s maiden flight was at Fox Studios.
The challenge of running the content across so many HD screens meant our technical producers had their work cut out for them, not the least of which was how to create the stunning LED bird in 3D at such high resolutions. Fortunately, The Pulse pipeline facilitates very high-resolution renderings and the Samsung launch event was an unqualified success.
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