LEGO
STAR WARS
AR EVENT

AUGMENTED REALITY

The Pulse

MAY THE 4TH
BE WITH YOU

The Pulse

The childhood dream project, Lego and Star Wars.

One Green Bean asked us to create an interactive AR experience to celebrate the 40th Anniversary of Star Wars: A New Hope. Over 3 days, LEGO master builder Chris Steininger constructed the 2.5m Death Star entirely out of LEGO bricks.

After the final brick was placed, the audience were asked to participate in destroying the construction virtually. Using the latest motion tracking technology, the user could experience an escaping X-Wing, interactive flying LEGO bricks and smoke effects. This allowed the public a chance to immerse themselves in the epic conclusion from the classic film..

The Pulse
The Pulse