How do you introduce INFINITI’s brand new concept car to the world and tell the story of its futuristic design and sophisticated high-tech features in one show?
The Pulse were charged with answering this question by creating a film and physical reveal for the launch of the Q Inspiration concept car in Detroit at the North American International Auto Show. The world’s press and motoring public were offered a first look at a sleek future test drive, giving them a taste of INFINIT’s idea of the next dream car.
Co-directed by our Fabio Nado and Simon Maddison of Cutting Edge, our visually stunning film was a great success – as evidenced by INFINITI’s win of the annual EyesOn Design awards for Best Concept and Best Interior.
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