INFINITI
Q INSPIRATION
LAUNCH

LARGE

SCREEN PROJECTION

The Pulse

ENGINEERED
FOR
THE FUTURE

The Pulse

How do you introduce INFINITI’s brand new concept car to the world and tell the story of its futuristic design and sophisticated high-tech features in one show?

The Pulse were charged with answering this question by creating a film and physical reveal for the launch of the Q Inspiration concept car in Detroit at the North American International Auto Show. The world’s press and motoring public were offered a first look at a sleek future test drive, giving them a taste of INFINIT’s idea of the next dream car.

Co-directed by our Fabio Nado and Simon Maddison of Cutting Edge, our visually stunning film was a great success – as evidenced by INFINITI’s win of the annual EyesOn Design awards for Best Concept and Best Interior.

The Pulse
The Pulse