INFINITI asked The Pulse to respond to the unique challenge of creating a very different press reveal moment for the Paris Motor Show. Instead of launching a car, INFINITI was to launch its world-first production ready variable compression VC Turbo engine.
The reveal moment required an integrated approach to the storytelling across the lead up to the press moment, during the press moment and into the reveal and then the presentation given by Roland Krueger, the President of INFINITI.
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