INFINITI
IQ

Virtual Reality

Brand Activation

The Pulse

Detroit
Motor Show

The Pulse

INFINITI asked The Pulse to conceive and build a virtual reality experience that would encourge brand engagement at International Motor Shows. The experience also unveiled new Infiniti product features

The process was similar to that of creating an interactive game with the user being challenged to move forward and discover INFINITI as they journeyed through a virtual landscape.

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The Pulse
The Pulse