INFINITI
Detroit
Motor Show

Large Screen Projection

The Pulse

22.0m LED Screen
50 FPS
6K

The Pulse

To launch the INFINITI QX50 Concept at NAIAS we were commissioned to create a film to showcase the new features of the vehicle together with a reveal moment to introduce the vehicle live on stage

The biggest challenge in creating the reveal film to display onto the 22.0 m x 5.5 m LED screen was filming and delivering 6K imagery at 50FPS. Filming on the Red Weapon, we were able to film at full resolution for the LED, resulting in outstanding images on the screen.

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The Pulse
The Pulse