HP Launch
at Mercedes Fashion Show

Augmented Reality

Animation

Projection

The Pulse

New Model

At Fashion Show

The Pulse

The brief was to launch Hewlett-Packard’s new notebook model at the Mercedes-Benz Australian Fashion show.

Our solution was to introduce the new model with some models of our own. So we created a live, augmented reality experience which featured virtual male and female models, whom the audience could interact with via Kinect gesture control technology.

The Pulse
The Pulse