Projection Mapping – UAE

THE BRIEF

Projection Mapping was used by The Pulse to create the content for the opening of Qasr Al Muwaiji as a museum in the oasis city of Al Ain. The opening ceremony was attended by Sheikhs, government ministers, and other dignitaries.

THE IDEA

Qasr Al Muwaiji is a historic fort and place of rule and has been home to generations of the Al Nahyan family. HH Sheikh Khalifa bin Zayed Al Nahyan, Crown Prince of Abu Dhabi and Deputy Supreme Commander of the UAE was born there in 1948.

The museum houses a permanent exhibition which celebrates the President’s life and explores Al Ain’s influence on the culture and history of the UAE. It is the first time in 60 years that the fort has opened its doors to the public.

The Pulse was commissioned by Action Impact, a Dubai-based brand experience and event agency, to deliver an experience that told the story of the fort, from the earliest archeological traces of life at the oasis, through to the present day. We used Projection Mapping to showcase the history of the Al Nahyan family and that of the fort and its functions as a place of rule, a focus for the community, a verdant oasis on the fringes of the desert, and a family home.

THE PROCESS

The wall of the fort acted as the canvas for our content. And what a canvas it was! Working at a resolution of 15,000 pixels, the walls were 55 meters in length and on average 5 meters in height.

We began by gathering the material that would feed into our content. This included archival footage, artist rendered sketches, Arabic iconography and modern day imagery to capture the rich story of Dubai’s development.

We produced this highly complicated projection mapping content in just three weeks, and The Pulse sent a team of three to Al Ain to ensure effective and seamless delivery.

CHALLENGES & SOLUTIONS

Gaining approvals for usage of archival footage and imagery was a lengthy process. This content formed a big part of the story we needed to tell, so these approvals threatened to slow our team and lengthen the production timeline.

To work around this, we established a workflow that allowed the team to continue producing content and swap out footage as approvals came through.

To ensure efficiency throughout production, our technical team worked extensively to perfect the pixel maps, guaranteeing that each element and the projection mapping was completely accurate, first time round. We also employed an intelligent workflow methodology that ensured content feedback and updates were handled quickly.

THE RESULT

A series of public events, including workshops, and cultural performances followed the successful launch of the exhibition building and fort grounds.  The festivities attracted over 5,300 visitors in six days.   Qasr Al Muwaiji, part of the Al Ain UNESCO World Heritage Site, is now fully open to receive guests.

BACK